David Morrison, Marketing and Advertising

Hi, I'm David Morrison from Toronto. I'm a marketing consultant + non-fiction author.

David Morrison's Bio:

David Morrison will help you achieve high-level objectives and grow revenue year on year. You can get the results you need. And the outcomes that matter. --> faster visitor-to-sale; get a shorter sales cycle --> increase customer purchases; reduce customer churn --> create sales-ready leads; cost effective sales process David Morrison makes Content Marketing Strategy work: find out how content positions and pre-sells your problem solving solutions to your ideal customers. Get more traffic, leads & sales from your content marketing campaigns. David Morrison is a former Big-Advertising executive (25yrs) now employing a proprietary marketing pipeline process to attract prospects, generate and nurture leads, and deliver sales-ready individuals to Sales. David Morrison now brings his 25+ yrs of Fortune 500 marketing experience including positioning, branding and campaign development to marketing dept's in the Medium Enterprise and F1000 space. David Morrison uses his Content Marketing experience to help businesses align their branding, positioning & marketing content to what prospects expect - to get and keep customers at a profit. Selected clients he's worked with over the years are: * Bell * Telus * ClearNet: * Rogers * HP * Compaq Canada * Digital * TD * Royal * Scotiabank * Scotia Capital Markets * Sun Life of Canada * Wood Gundy * Fisher-Price * Halls MenthoâLyptus * Goodyear Canada * WDâ40 * Energizer battery * The Bay * Sears * Eatons * Woolco * Canadian Tire * Brettons * London Drugs * Peoples * Winners

David Morrison's Experience:

Partner at Content Marketing & Direct Response Agency Mail Medic Inc.
1989 - 1996
Partner in pioneer Content Marketing & Direct Mail / Direct Response Agency with offices in Toronto and New York. Creative Director, copy driven, producing custom magalogs & promotions. Positioning & Brand strategist consultant to extend and protect brand equity and brand voice. Defined strategic direction on all client accounts - working to establish cross-sell and up-sell promotion opportunities between clients. Strategic work on developing channel communications and channel relationships to create healthy/productive communication. Client base ranged from local-area small business campaigns to F500 nation-wide drops in Canada and the US.
VP Business Development & Creative Services at McCann Erickson Toronto
1988 - 1991
Business Development Lead; pitching McDonald's, Microsoft and others; Managed Production, Creative and Account Services groups at senior level on all Client Accounts. Clients Goodyear, Christie, WD-40, Revlon, Coke/Sprite, Robin Hood, and others.
Business Development, Account Director,Creative Director/Copywriter at David Communications
1984 - 1990
Various positions at scores of leading Advertising Agencies in the Toronto area on many different accounts. Ideal training ground that provided extensive experience in Account planning, marketing strategy, art direction and copywriting, Agency finance and management, media planning, print and broadcast production, and other marketing disciplines. Agencies include,but are not limited to... Bates, Enterprise, JWT, Saatchi, Gray O'Rourke Sussman, FCB, Y & R, Grey, Ross Roy, Cossette, Gee Jeffery, Taxi
CEO, CMO & Founder at Busywriter Content Marketing Agency
1990
Providing high-level business outcomes to achieve strategic business objectives to senior executives across North America. Do you need to make money? Or save money? You can... ~ shorten the sales cycle to speed up visitor-to-cash ~ improve customer retention for repeat and new purchasing ~ reduce the financial risks of implementing marketing campaigns Call toll-free in North America (877) 949-2726 to talk about improving your online marketing campaigns with customer-centric content. Senior strategy consultant specializing in content marketing strategies & campaigns: which glue your business positioning, branding & content marketing to the outcomes your customers need. Call toll-free (877) 949-2726 to align Marketing & Sales & The CâSuite in creating new customers and improving current customer relations.

David Morrison's Education:

ICA, Institute of Communication Agencies - CAAP
1987 – 1990
CAAP
Ryerson University - New Media BFA
1980 – 1984
BFA
Concentration: New Media

David Morrison's Interests & Activities:

Vintage movies & movie posters; vintage advertising; situation comedy tv; cognitive science; reading history books; swimming; nature trail hikes; photography

David Morrison

Marketing Consultant - Strategist | Marketing and Advertising

Hi, I'm David Morrison from Toronto. I'm a marketing consultant + non-fiction author.

David Morrison's Bio:

David Morrison's Experience:

Partner at Content Marketing & Direct Response Agency Mail Medic Inc.

VP Business Development & Creative Services at McCann Erickson Toronto

Business Development, Account Director,Creative Director/Copywriter at David Communications

CEO, CMO & Founder at Busywriter Content Marketing Agency

David Morrison's Education:

ICA, Institute of Communication Agencies - CAAP

Ryerson University - New Media BFA

David Morrison's Interests & Activities: